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~isPartOf:"Sport management review"
~person:"Fakhar, Ahlam"
~person:"Pentecost, Robin D."
~subject:"Sponsorship"
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Consumer behaviour
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Fakhar, Ahlam
Pentecost, Robin D.
Adair, Daryl
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Sport management review
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Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine
;
Fakhar, Ahlam
;
Elouazzani, Zineb
- In:
Sport management review
19
(
2016
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
Saved in:
2
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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