Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Year of publication: |
June 2016
|
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Authors: | Bachleda, Catherine ; Fakhar, Ahlam ; Elouazzani, Zineb |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 3, p. 293-305
|
Subject: | Sports involvement | Purchase intention | Sponsor awareness | Sponsor image | Sponsoring | Sponsorship | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Fußball | Football | Sport | Sports | Sportveranstaltung | Sport event | Profisport | Professional sports |
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