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~isPartOf:"Sport marketing quarterly : for professionals in the business of marketing sport"
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Sport marketing quarterly : for professionals in the business of marketing sport
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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Brand Extension - Sport Teams as Brand Extensions: A Case of Taiwanese Baseball* (*SMA 2011 award-winning paper)
Walsh, Patrick
;
James Chien, Chih-I
;
Ross, Stephen D
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010030144
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