Brand Extension - Sport Teams as Brand Extensions: A Case of Taiwanese Baseball* (*SMA 2011 award-winning paper)
Year of publication: |
2012
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Authors: | Walsh, Patrick ; James Chien, Chih-I ; Ross, Stephen D |
Published in: |
Sport marketing quarterly : for professionals in the business of marketing sport. - Morgantown, W Va : Fitness Information Technology Inc, ISSN 1061-6934, ZDB-ID 11802820. - Vol. 21.2012, 3, p. 138-147
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