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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~language:"eng"
~type_genre:"Article in journal"
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Brand architecture
2
Brand extension
2
Markenarchitektur
2
Markentransfer
2
Arbeitsgruppe
1
Baseball
1
Brand image
1
Corporate Social Responsibility
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Corporate culture
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Corporate reputation
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Corporate social responsibility
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Firmenimage
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Professional sports
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Profisport
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South Korea
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Sport organization
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Sportmarketing
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Sports marketing
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Südkorea
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Team
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Unternehmenskultur
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brand extension
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city identity
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corporate brand equity
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corporate social responsibility (CSR)
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Article in journal
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Hwang, Hansol
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Kaplanidou, Kyriaki
1
Lim, Choong Hoon
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Ma, Shang Chun
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Pedersen, Paul M.
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Walsh, Patrick
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Corporate reputation review : an international journal
6
Marketing intelligence & planning
6
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Scandinavian journal of management
3
The marketing review
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
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Qualitative market research : an international journal
2
The IUP journal of brand management : IJBRM
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
2
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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