Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Year of publication: |
December 2015
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Authors: | Walsh, Patrick ; Hwang, Hansol ; Lim, Choong Hoon ; Pedersen, Paul M. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 4, p. 214-224
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Subject: | Sportmarketing | Sports marketing | Markentransfer | Brand extension | Markenarchitektur | Brand architecture | Sportorganisation | Sport organization | Profisport | Professional sports | Baseball | Südkorea | South Korea |
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