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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Kim, Koo Yul"
~source:"econis"
~subject:"Pricing strategy"
~subject:"Sport"
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Pricing strategy
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Kim, Koo Yul
Drayer, Joris
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
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