Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Year of publication: |
2021
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Authors: | Kim, Koo Yul ; Drayer, Joris |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 4, p. 278-288
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Subject: | econdary market | sport ticket | official partnership | ticket price | purchase intentions | perceived risk | sponsorship | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Sport | Sports | Preisdifferenzierung | Price discrimination | Profisport | Professional sports |
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