//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
148
Sports marketing
148
Consumer behaviour
67
Konsumentenverhalten
67
Professional sports
67
Profisport
67
Sport event
45
Sportveranstaltung
45
Sport
44
Sports
44
USA
39
United States
39
Sport organization
31
Sportorganisation
31
Football
30
Fußball
30
Sponsoring
29
Sponsorship
29
Brand management
27
Markenführung
27
Brand image
25
Markenimage
25
Ball game
17
Ballsport
17
Arbeitsgruppe
16
Team
16
Advertising effects
15
Werbewirkung
15
team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
consumer behavior
7
sport marketing
7
Beziehungsmarketing
6
Motivation
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
sport consumer behavior
6
more ...
less ...
Online availability
All
Undetermined
50
Type of publication
All
Article
144
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Book section
Article in journal
148
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Interview
2
more ...
less ...
Language
All
English
148
Author
All
Drayer, Joris
8
Ballouli, Khalid
7
Dwyer, Brendan
6
Greenwell, T. Christopher
6
Heere, Bob
6
Ko, Yong Jae
6
Lee, Joon Sung
6
Bennett, Gregg
5
Shapiro, Stephen L.
5
Byon, Kevin K.
4
Greenhalgh, Greg
4
Kent, Aubrey
4
Kwak, Dae Hee
4
Simmons, Jason M.
4
Walker, Matthew
4
Asada, Akira
3
Baker, Thomas A., III.
3
Bernthal, Matthew J.
3
Eddy, Terry
3
Jensen, Jonathan A.
3
Kang, Joon Ho
3
Lim, Choong Hoon
3
McKelvey, Steve
3
Naraine, Michael L.
3
Popp, Nels
3
Reams, Lamar
3
Rocha, Claudio
3
Wear, Henry
3
Biscaia, Rui
2
Bouchet, Adrien
2
Chalip, Laurence Hilmond
2
Chan-Olmsted, Sylvia M.
2
Cobbs, Joe
2
Dees, Windy
2
Delia, Elizabeth B.
2
Ferreira, Mauricio
2
Fink, Janet
2
Funk, Daniel C.
2
Grady, John
2
Greenwell, Chris
2
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
158
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
37
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Services marketing quarterly
6
The service industries journal
6
Tourism management perspectives : TMP
6
Applied economics
5
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
5
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
148
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
3
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
4
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
5
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
6
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
7
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
8
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
9
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
10
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->