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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising effects"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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Search: subject:"Markenartikel"
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Advertising effects
Werbewirkung
Brand management
46
Markenführung
46
Brand image
43
Markenimage
43
Sportmarketing
38
Sports marketing
38
Consumer behaviour
29
Konsumentenverhalten
29
Professional sports
24
Profisport
24
Sport
13
Sports
13
Athletes
12
Football
12
Fußball
12
Sportler
12
Ball game
10
Ballsport
10
Sponsoring
10
Sponsorship
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Sport event
10
Sportveranstaltung
10
Brand
9
Markenartikel
9
Sport organization
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Sportorganisation
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USA
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United States
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Brand extension
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Markentransfer
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Personality psychology
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Persönlichkeitspsychologie
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Social Web
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Social web
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Article in journal
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English
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Asada, Akira
1
Brison, Natasha T.
1
Brown, Katie M.
1
Fink, Janet S.
1
Hayduk, Ted, III
1
Inoue, Yuhei
1
Ko, Yong Jae
1
Lee, Joon Sung
1
Mudrick, Michael T.
1
Park, Jin
1
Park, Sangchul
1
Parker, Heidi M.
1
Pickett, Andrew C.
1
Son, Sung Wook
1
Son, Sungwook
1
Walker, Matthew
1
Walsh, Patrick
1
Williams, Antonio
1
Williams, Antonio S.
1
Yan, Meimei
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
55
Journal of marketing communications
51
International journal of advertising : the quarterly review of marketing communications
49
International journal of advertising : the review of marketing communications
47
The journal of product & brand management
35
Psychology & marketing
34
Journal of promotion management : JPM
32
Journal of advertising research
30
Journal of advertising : official publication of the American Academy of Advertising
28
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
22
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
20
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of hospitality management
10
Journal of global marketing
10
Marketing intelligence & planning
10
Journal of marketing management : MM
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
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ECONIS (ZBW)
7
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1
The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, Antonio S.
;
Son, Sungwook
;
Walsh, Patrick
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
Saved in:
2
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
3
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
4
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
5
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
6
Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Brison, Natasha T.
;
Pickett, Andrew C.
;
Brown, Katie M.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10012815534
Saved in:
7
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
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