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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Search: subject_exact:"Customer retention"
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Customer retention
6
Kundenbindung
6
Sportmarketing
4
Sports marketing
4
USA
4
United States
4
Sponsoring
3
Sponsorship
3
Advertising effects
2
Professional sports
2
Profisport
2
Sport
2
Sport event
2
Sports
2
Sportveranstaltung
2
Werbewirkung
2
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1
Ball game
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Ballsport
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Basketball
1
Bicycle racing
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
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Customer satisfaction
1
Erlös-Äquivalenz-Theorem
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Football
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Fußball
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Georgia (Bundesstaat, USA)
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Georgia (USA, state)
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Kaufentscheidung
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Kundenzufriedenheit
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Measurement
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Messung
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Perception
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Philadelphia (Pa.)
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Revenue equivalence theorem
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Type of publication
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6
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Article in journal
Article
Aufsatz in Zeitschrift
Reprint
Working Paper
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English
6
Author
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Aiken, Damon
1
Chung, Kyu-soo
1
Downing, James A.
1
Drayer, Joris
1
Dwyer, Brendan
1
Heere, Bob
1
Hickman, Thomas M.
1
Kahle, Lynn R.
1
Kang, Joon Ho
1
Lacey, Russell
1
Lee, Joon Sung
1
Lee, Seunghwan
1
Scheinbaum, Angeline Close
1
Shapiro, Stephen L.
1
Sukhdial, Ajay
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of retailing and consumer services
27
Journal of business research : JBR
19
Journal of marketing theory and practice
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
The service industries journal
8
Harvard business review : HBR
7
Journal of consumer behaviour : an international research review
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
6
Services marketing quarterly
6
Cogent business & management
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing analytics : JMA
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
The journal of services marketing
5
Information systems and e-business management : ISeB
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of management research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of travel and tourism marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
The journal of applied business research
4
Australasian marketing journal
3
International journal of economic research
3
International journal of electronic commerce : IJEC
3
International journal of management and economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of marketing research : JMR
3
Journal of modelling in management
3
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ECONIS (ZBW)
6
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1
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6
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6
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1
Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
Saved in:
2
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
3
Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung
;
Kang, Joon Ho
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
Saved in:
4
Proceed to checkout? : the impact of time in advanced ticket purchase decisions
Dwyer, Brendan
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 166-180
Persistent link: https://www.econbiz.de/10010199630
Saved in:
5
Which senses matter more? : the impact of our senses on team identity and team loyalty
Lee, Seunghwan
;
Heere, Bob
;
Chung, Kyu-soo
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 203-213
Persistent link: https://www.econbiz.de/10010257030
Saved in:
6
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
Saved in:
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