//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ross, Stephen D."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Ball game
2
Ballsport
2
Brand extension
2
Brand image
2
Markenimage
2
Markentransfer
2
Professional sports
2
Profisport
2
Sport
2
Sports
2
USA
2
United States
2
Computerspiel
1
Consumer behaviour
1
Konsumentenverhalten
1
Sport management
1
Sportmanagement
1
Sportmarketing
1
Sports marketing
1
Taiwan
1
Video game
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ross, Stephen D.
4
Walsh, Patrick
3
Braunstein, Jessica R.
1
Chien, Chih-I. James
1
Kim, Yongjae
1
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
6
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : for professionals in the business of marketing sport
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
Saved in:
2
Brand personality in sport : dimension analysis and general scale development
Braunstein, Jessica R.
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 8-16
Persistent link: https://www.econbiz.de/10003965807
Saved in:
3
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
4
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->