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Brand personality in sport : dimension analysis and general scale development
Year of publication: |
2010
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Authors: | Braunstein, Jessica R. ; Ross, Stephen D. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 19.2010, 1, p. 8-16
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Subject: | Sport | Sports | Markenimage | Brand image | Sportmanagement | Sport management |
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