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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
131
Konsumentenverhalten
131
Sportmarketing
67
Sports marketing
67
Professional sports
58
Profisport
58
Sport
36
Sports
36
Sport event
33
Sportveranstaltung
33
Football
31
Fußball
31
USA
30
United States
30
Sport organization
29
Sportorganisation
29
Brand image
24
Markenimage
24
Brand management
22
Markenführung
22
Arbeitsgruppe
18
Team
18
team identification
14
Ball game
12
Ballsport
12
Personality psychology
12
Persönlichkeitspsychologie
12
consumer behavior
12
Advertising effects
11
Athletes
11
Motivation
11
Sportler
11
Werbewirkung
11
Brand
9
Markenartikel
9
Sponsoring
9
Sponsorship
9
Computerspiel
8
Video game
8
Beziehungsmarketing
7
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131
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131
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131
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English
131
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Ko, Yong Jae
8
Ballouli, Khalid
7
Drayer, Joris
7
Dwyer, Brendan
7
Lee, Joon Sung
7
Shapiro, Stephen L.
7
Bennett, Gregg
5
Byon, Kevin K.
5
Greenwell, T. Christopher
5
Asada, Akira
4
Bernthal, Matthew J.
4
Gordon, Brian S.
4
Heere, Bob
4
Kwak, Dae Hee
4
Cobbs, Joe
3
Delia, Elizabeth B.
3
James, Jeffrey D.
3
Jang, Wonseok
3
Kunkel, Thilo
3
Naraine, Michael L.
3
Reifurth, Katherine R. N.
3
Wann, Daniel L.
3
Wear, Henry
3
Williams, Antonio S.
3
Yoshida, Masayuki
3
Aiken, K. Damon
2
Andrew, Damon P. S.
2
Baker, Bradley J.
2
Baker, Thomas A., III.
2
Chan-Olmsted, Sylvia M.
2
Connaughton, Daniel P.
2
Ferreira, Mauricio
2
Funk, Daniel C.
2
Greenhalgh, Greg
2
Greenwell, Chris
2
Hwang, Yongjin
2
Katz, Matthew
2
Kim, Daehwan
2
Kim, Yongjae
2
Larkin, Ben
2
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
131
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Perceived soccer literacy : a construct linking soccer video games play to soccer engagement
Kim, Jeeyoon
;
Jang, Bong Gee
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10014519145
Saved in:
3
The dual roles of trust and risk in sport consumer decision-making in social commerce : an information adoption model
Chiu, Weisheng
;
Cho, Heetae
;
Chua, Hui Mei
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 267-283
Persistent link: https://www.econbiz.de/10014475744
Saved in:
4
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
5
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
6
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
7
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
8
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
9
Political Identity, Risk Perception, and Sport Participation: Conditional Process Analysis of Golfers’ Revisit Intent During the COVID Pandemic
Cho, Sungho
;
Kwak, Dae Hee
;
Lee, J. Lucy
;
Won, June
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 150-161
Persistent link: https://www.econbiz.de/10014315789
Saved in:
10
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
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