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~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of brand management : an international journal"
~person:"Valette-Florence, Pierre"
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Brand management
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Valette-Florence, Pierre
Balmer, John M. T.
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Springer eBook Collection / Business and Economics
The journal of brand management : an international journal
Journal of business research : JBR
11
The journal of product & brand management
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Journal of business-to-business marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
2
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
3
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
4
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
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