The impact of increased brand penetration on luxury desirability : a dual effect
Year of publication: |
September 2018
|
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Authors: | Kapferer, Jean-Noël M. ; Valette-Florence, Pierre |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 5, p. 424-435
|
Subject: | Luxury | Prestige | Brand equity | Rarity | Conspicuous | Desirability | PLS | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management |
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