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~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenartikel"
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Markenartikel
Brand management
603
Markenführung
603
Consumer behaviour
332
Konsumentenverhalten
332
Markenimage
314
Brand image
312
Brand
266
Beziehungsmarketing
176
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142
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140
Theorie
118
Theory
118
Marketingmanagement
101
Marketing management
98
Marketing
95
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63
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59
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59
Brand architecture
58
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57
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54
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54
Corporate reputation
48
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46
Markenpolitik
42
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39
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Market research
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Powell, Shaun M.
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4
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3
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3
Johnson, Lester W.
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3
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3
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3
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2
Abratt, Russell
2
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2
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Felix, Reto
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2
Romani, Simona
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Springer eBook Collection / Business and Economics
The journal of brand management : an international journal
Journal of business research : JBR
250
The journal of product & brand management
193
Journal of retailing and consumer services
144
European journal of marketing : EJM
62
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
50
Asia Pacific journal of marketing and logistics
43
Journal of strategic marketing
39
Marketing intelligence & planning
37
Journal of marketing
36
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
The journal of consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
International journal of hospitality management
29
Journal of fashion marketing and management
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
European journal of marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of promotion management : JPM
26
Business horizons
25
Journal of international consumer marketing
25
Journal of marketing management : MM
25
International journal of consumer studies
24
Journal of advertising research
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International marketing review
22
Journal of global marketing
22
International journal of market research
21
Journal of retailing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
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ECONIS (ZBW)
265
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1
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
2
The influence of
marketing
communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
3
Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
5
Brand activism as a
marketing
strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
6
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
7
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
10
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
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