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~isPartOf:"Springer texts in business and economics"
~person:"Brink, René van den"
~person:"Kumar, V."
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Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
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2018
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Third edition
Persistent link: https://www.econbiz.de/10011663789
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Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
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2012
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2. ed.
Persistent link: https://www.econbiz.de/10009665779
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