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~isPartOf:"Strategic corporate communication in the digital age"
~subject:"Internet marketing"
~subject:"Marketingtheorie"
~type_genre:"Book section"
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Strategic corporate communication in the digital age
Contemporary research in e-branding
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Handbook of research on effective advertising strategies in the social media age
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The impact of theory on representations of the consumer and the marketing organisation
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Developing digital marketing : relationship perspectives
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Digitale Kommunikation
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E-marketing ; Vol. 1
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Marketing in the cyber era : strategies and emerging trends
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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E-marketing ; Vol. 3
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Effective digital marketing for improving society behavior toward DEI and SDGs
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Interactive and multi-channel marketing
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Interdisciplinary management research XVI ; 1
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Major theoretical debates and contemporary issues in marketing theory
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Advances in electronic marketing
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Contemporary approaches of digital marketing and the role of machine intelligence
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Critical marketing : defining the field
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Digital marketing : global strategies from the world's leading experts
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Fundamentals of marketing research ; Vol. 6
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Handbook of qualitative research methods in marketing
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Handbook of research on integrating social media into strategic marketing
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Integrated marketing communication
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Internet advertising : theory and research
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Marketing analysis in sport business : global perspectives
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Multichannel marketing ecosystems : [creating connected customer experiences]
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Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Strategic marketing in tourism services
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The evolution of integrated marketing communications : the customer-driven marketplace
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The marketing book
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
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Advertising in new formats and media : current research and implications for marketers
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Application of gaming in new media marketing
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Applying business intelligence and innovation to entrepreneurship
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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
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Big data, mining, and analytics : components of strategic decision making
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
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The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
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