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~isPartOf:"Strategic management journal"
~person:"Bornemann, Torsten"
~person:"Hocke, Gregor"
~subject:"Brand image"
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Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd
;
Homburg, Christian
;
Bornemann, Torsten
- In:
Strategic management journal
36
(
2015
)
13
,
pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
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