Talented people and strong brands : the contribution of human capital and brand equity to firm value
Year of publication: |
2015
|
---|---|
Authors: | Vomberg, Arnd ; Homburg, Christian ; Bornemann, Torsten |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 36.2015, 13, p. 2122-2131
|
Subject: | brand equity | human capital | firm value | resource-based view | hierarchical linear modeling | Humankapital | Human capital | Markenimage | Brand image | Unternehmenswert | Firm value | Markenführung | Brand management | Ressourcenorientierter Ansatz | Resource-based view | Immaterielle Werte | Intangible assets |
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