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~isPartOf:"Strategic sales and strategic marketing"
~person:"Camuffo, Arnaldo"
~person:"Garza-Reyes, Jose Arturo"
~person:"Rich, Nick"
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Strategic sales and strategic marketing
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The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
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