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~isPartOf:"Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau""
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Advertising brands by means of sounds
symbolism
: the influence of vowels on perceived brand characteristics
Duduciuc, Alina
- In:
Studies and scientific researches / Economics edition / …
21
(
2015
),
pp. 112-119
Persistent link: https://www.econbiz.de/10011800194
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Brand naming : sound
symbolism
, brand preference and brand performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
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