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~isPartOf:"The Dryden Press series in marketing"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Social web"
~subject:"Theory"
~subject:"Unternehmen"
~type_genre:"Glossar enthalten"
~type_genre:"Sammlung"
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Marketing : principles & strategy
Assael, Henry
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1990
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1. ed
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