Marketing : principles & strategy
Henry Assael
| Year of publication: |
1990 ; 1. ed
|
|---|---|
| Authors: | Assael, Henry |
| Publisher: |
Chicago [u.a.] : The Dryden Press |
| Subject: | Marketing | Marketingmanagement | Marketing management | Verkauf | Selling | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 739 S Ill., graph. Darst 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-03-016622-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467924