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~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Yameen, Attia"
~subject:"Beziehungsmarketing"
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The IUP journal of brand management : IJBRM
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
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