Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Sarfraz Ashraf, Arslan Iftikhar, Attia Yameen and Sohail Younas
| Year of publication: |
2018
|
|---|---|
| Authors: | Ashraf, Sarfraz ; Iftikhar, Arslan ; Yameen, Attia ; Younas, Sohail |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 15.2018, 3, p. 23-48
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Markenartikel | Brand | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011987772