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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Advertising"
~subject:"Brand loyalty"
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Advertising
Brand loyalty
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Block, Martin P.
1
Cleff, Thomas
1
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1
Mathews, Jose
1
Pattanayak, J. K.
1
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The IUP journal of brand management : IJBRM
The journal of product & brand management
35
Journal of business research : JBR
34
Journal of retailing and consumer services
29
The journal of brand management : an international journal
24
International journal of advertising : the quarterly review of marketing communications
13
Journal of advertising research
12
European journal of marketing : EJM
11
Journal of marketing communications
11
Asia Pacific journal of marketing and logistics
10
Journal of advertising
10
Marketing intelligence & planning
10
International journal of advertising : the review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
9
Journal of promotion management : innovations in planning and applied research
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Journal of strategic marketing
7
Australasian marketing journal
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of consumer marketing
6
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of retail and distribution management
5
Journal of international consumer marketing
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
European journal of operational research : EJOR
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of consumer studies
4
Journal of global fashion marketing : JGfM
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of marketing analytics : JMA
4
Report / Marketing Science Institute
4
International journal of Indian culture and business management
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ECONIS (ZBW)
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
3
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
4
Effect of humorous advertising on brand recognition
Khan, Bilal Mustafa
;
Khan, Saima
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 7-36
Persistent link: https://www.econbiz.de/10009756789
Saved in:
5
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
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