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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Bibliometrics"
~subject:"Brand loyalty"
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Bibliometrics
Brand loyalty
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Block, Martin P.
1
Brahmbhatt, Dhruv
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1
Mathews, Jose
1
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The IUP journal of brand management : IJBRM
The journal of product & brand management
28
The journal of brand management : an international journal
26
Journal of business research : JBR
23
Journal of retailing and consumer services
23
Marketing intelligence & planning
10
European journal of marketing : EJM
9
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
7
Australasian marketing journal
6
Cogent business & management
6
International journal of consumer studies
6
International journal of hospitality management
6
International journal of retail and distribution management
6
Journal of fashion marketing and management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing analytics : JMA
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
The marketing review
4
European journal of marketing
3
International journal of Indian culture and business management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Pakistan journal of commerce and social sciences
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
African journal of economic and management studies : AJEMS
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ECONIS (ZBW)
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
3
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
4
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
5
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
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