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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand equity"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
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Brand equity
Consumer behaviour
Internationales Marketing
Brand management
92
Markenführung
92
Brand image
42
Markenimage
42
Konsumentenverhalten
40
Brand
23
Markenartikel
23
India
15
Indien
15
Beziehungsmarketing
10
Relationship marketing
10
Luxury goods
9
Luxusgüter
9
USA
7
United States
7
Brand loyalty
6
Markentreue
6
Portfolio selection
6
Portfolio-Management
6
Advertising effects
5
HR marketing
5
Personalmarketing
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Brand extension
4
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Markentransfer
4
Online-Marketing
4
Strategic management
4
Strategisches Management
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
Corporate reputation
3
Emotion
3
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Article
40
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40
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40
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English
40
Author
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Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Ragel, V. R.
2
Uggla, Henrik
2
Walter, Nadine
2
Anbarasu, A. Joseph
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Dholakia, Utpal M.
1
Elangeswaran, Sajiththa
1
Evangeline, S. J.
1
Fatima, Farheen
1
Ghosh, Saugat
1
Goswami, Shubham
1
Gupta, Gaurav
1
Jain, Ankita
1
Javanmard, Habibollah
1
Jawahar, P. David
1
Joji Alex N.
1
Kalra, Shveta
1
Kastiya, Shweta
1
Lin, I Chun
1
Lodhi, Rab Nawaz
1
Masheswari, Namrata
1
Mishra, Kamalesh
1
Montecchi, Matteo
1
Muralidhara, G. V.
1
Nia, Ensiyeh Nemati
1
Panda, Tapan K.
1
Panda, Tapas K.
1
Pareek, Ashish
1
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Published in...
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
436
The journal of brand management : an international journal
296
The journal of product & brand management
296
Journal of retailing and consumer services
256
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
86
International journal of hospitality management
78
Journal of marketing communications
78
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
65
Journal of international consumer marketing
61
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
59
Journal of promotion management : innovations in planning and applied research
57
International marketing review
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
Journal of the Academy of Marketing Science
52
Journal of marketing
49
Journal of promotion management : JPM
49
The journal of consumer marketing
49
Journal of global marketing
47
International journal of consumer studies
46
Cogent business & management
45
Journal of fashion marketing and management
45
Journal of international marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of retailing
36
Journal of Islamic marketing
35
European journal of marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
The international review of retail, distribution and consumer research
34
International journal of advertising : the quarterly review of marketing communications
33
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ECONIS (ZBW)
40
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
3
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Saved in:
4
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
5
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
6
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
7
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
8
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
9
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
10
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
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