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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Controlling"
~subject:"Konsumentenverhalten"
~subject:"Luxury goods"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Controlling
Konsumentenverhalten
Luxury goods
Werbung
Brand management
92
Markenführung
92
Brand image
42
Markenimage
42
Consumer behaviour
40
Brand
23
Markenartikel
23
India
15
Indien
15
Beziehungsmarketing
10
Relationship marketing
10
Luxusgüter
9
USA
7
United States
7
Brand loyalty
6
Markentreue
6
Portfolio selection
6
Portfolio-Management
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Brand extension
4
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Markentransfer
4
Online-Marketing
4
Strategic management
4
Strategisches Management
4
Bibliometrics
3
Bibliometrie
3
Corporate reputation
3
Emotion
3
Firmenimage
3
HR marketing
3
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Type of publication
All
Article
47
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
47
Language
All
English
47
Author
All
Uggla, Henrik
4
Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Ragel, V. R.
2
Walter, Nadine
2
Anbarasu, A. Joseph
1
Attri, Rekha
1
Bairagi, Rahul
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Dholakia, Utpal M.
1
Elangeswaran, Sajiththa
1
Epie, Chantal
1
Evangeline, S. J.
1
Fatima, Farheen
1
Ghosh, Saugat
1
Goswami, Shubham
1
Gupta, Gaurav
1
Hermantha, Y.
1
Jain, Ankita
1
Javanmard, Habibollah
1
Jawahar, P. David
1
Joji Alex N.
1
Kalra, Shveta
1
Kastiya, Shweta
1
Khan, Bilal Mustafa
1
Khan, Saima
1
Lashgari, Maryam
1
Lin, I Chun
1
Lodhi, Rab Nawaz
1
Masheswari, Namrata
1
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Published in...
All
The IUP journal of brand management : IJBRM
Journal of business research : JBR
406
The journal of product & brand management
292
The journal of brand management : an international journal
283
Journal of retailing and consumer services
255
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
Journal of marketing communications
78
International journal of hospitality management
75
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
Journal of fashion marketing and management
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
50
Journal of promotion management : JPM
50
Journal of strategic marketing
50
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of global marketing
47
International journal of consumer studies
45
Journal of marketing
44
The journal of consumer marketing
44
Cogent business & management
43
International journal of retail & distribution management
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Qualitative market research : an international journal
33
European journal of marketing
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
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ECONIS (ZBW)
47
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
3
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Saved in:
4
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
5
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
6
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
7
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
8
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
9
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
10
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
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