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~isPartOf:"The IUP journal of brand management : IJBRM"
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Brand image
53
Markenimage
53
Brand management
42
Markenführung
42
Consumer behaviour
33
Konsumentenverhalten
33
Brand
16
Markenartikel
16
Beziehungsmarketing
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Relationship marketing
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Markentransfer
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Portfolio selection
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Marketingmanagement
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Destinationsmanagement
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Uggla, Henrik
4
Ragel, V. R.
3
Attri, Rekha
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Kavida, V.
2
Lakshmi, S.
2
Mathews, Jose
2
Panda, Tapan K.
2
Walter, Nadine
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Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Antoncic, Bostjan
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Balaji, M. S.
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Baswan, Taru
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Brahmbhatt, Dhruv
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1
Dao Thi Dai Trang
1
Das, Gopal
1
Datta, Biplab
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Datta, Saroj Kumar
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Elangeswaran, Sajiththa
1
Evangeline, S. J.
1
Fatima, Farheen
1
Freiling, Jörg
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Ghosh, Saugat
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Guin, Kalyan Kumar
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Gupta, Gaurav
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Heer, Felicia de
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Ishaq, Zahid
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Joji Alex N.
1
Kansra, Pooja
1
Kastiya, Shweta
1
Khan, Bilal Mustafa
1
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
53
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R.
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
Saved in:
3
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
4
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
5
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
6
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
7
Destination personality and destination image : a literature review
Shankar, R. Sabari
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
4
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
Saved in:
8
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
9
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
10
Factors contributing to brand positioning of smartphones among college students in Chennai : a study
Lakshmi, S.
;
Kavida, V.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10011873189
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