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~isPartOf:"The IUP journal of marketing management : IJMM"
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Consumer behaviour
3
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Brand image
2
Brand management
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Fashion
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2
Markenimage
2
Mode
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Betriebsform
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E-commerce
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India
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Indien
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Luxury goods
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Luxusgüter
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Markenartikel
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Online retailing
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Online-Handel
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Basu, Rituparna
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Guin, Kalyan K.
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Pareek, Ashish
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Sandhu, Kamran Yousef
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Sengupta, Kalyan
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Shaheen, Muhammad
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The IUP journal of marketing management : IJMM
Journal of fashion marketing and management
240
Journal of retailing and consumer services
90
Journal of business research : JBR
71
Journal of global fashion marketing : JGfM
58
International journal of retail & distribution management
45
International journal of consumer studies
36
International journal of production economics
34
The international review of retail, distribution and consumer research
30
SpringerLink / Bücher
25
Cogent business & management
23
Asia Pacific journal of marketing and logistics
18
Business history
17
Young consumers : insight and ideas for responsible marketers
17
International journal of business and globalisation : IJBG
15
International journal of retail and distribution management
15
International journal of production research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
Transportation research / E : an international journal
14
International Journal of Production Economics
13
Psychology & marketing
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
Springer Series in Fashion Business
12
Cogent Business & Management
11
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Springer eBook Collection / Business and Management
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of international consumer marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Business strategy and the environment
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ECONIS (ZBW)
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1
The impact of website designing factors on online purchase intention : evidence from
fashion
brands
Rubab, Nida
;
Shoukat, Shameem
;
Shaheen, Muhammad
; …
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012113763
Saved in:
2
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
3
Format perception of Indian apparel shoppers : case of single and multi-brand stores
Basu, Rituparna
;
Sengupta, Kalyan
;
Guin, Kalyan K.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009660077
Saved in:
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