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~isPartOf:"The Lahore journal of business"
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Beziehungsmarketing
7
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7
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brand loyalty
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Ahmad, Muhammad
1
Ahmed, Mirza Ashfaq
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Ali, Aasir
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Billah, Usamah Iyyaz
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Fahim, Syed Muhammad
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Ghouri, Arsalan Mujahid
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Khan, Naveed R.
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Khattak, Toobah Sharif
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The Lahore journal of business
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
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1
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
Saved in:
2
The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla
;
Bashir, Muhammad Adnan
;
Yasir, Muhammad
; …
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012628303
Saved in:
3
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
4
Gamification and consumer loyalty : the role of utilitarian and hedonic benefit
Shahid, Anam
;
Arshad, Sadia
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10012813524
Saved in:
5
A study of customer orientation and customer commitment in the food sector of Pakistan
Ahmad, Muhammad
;
Ahmed, Mirza Ashfaq
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 1-32
Persistent link: https://www.econbiz.de/10012299137
Saved in:
6
Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective
Ali, Aasir
;
Muhammad, Arshad Khushi
;
Rasheed, Muhammad …
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 129-154
Persistent link: https://www.econbiz.de/10012299286
Saved in:
7
Does the choice of brand positioning strategy matter in the creation of brand love? : the mediating role of brand positioning effectiveness
Shahid, Saad
- In:
The Lahore journal of business
8
(
2019
)
1
,
pp. 107-144
Persistent link: https://www.econbiz.de/10012299299
Saved in:
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