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~isPartOf:"The Routledge companion to consumer behavior"
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The Routledge companion to consumer behavior
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
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