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~isPartOf:"The Routledge companion to contemporary brand management"
~language:"eng"
~subject:"Business-to-business marketing"
~subject:"Markenwert"
~subject:"Services marketing"
~type_genre:"Aufsatz im Buch"
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Brand management
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The Routledge companion to contemporary brand management
Brand management in emerging markets : theories and practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Advances in corporate branding
1
Antecedents and outcomes of employee-based brand equity
1
Brand management ; Vol. 4
1
Branding and sustainable competitive advantage : building virtual presence
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business-to-business marketing management : strategies, cases and solutions
1
Conference proceedings trends in business communication 2016
1
Corporate brand and corporate reputation
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Handbook of business-to-business marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Research handbook of marketing in emerging economies
1
Research perspectives on social media influencers and brand communication
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
The brand challenge : adapting branding to sectorial imperatives
1
The history of marketing science
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
Transformation of services marketing
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
2
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
4
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
5
Branding financial services
Devlin, James
- In:
The Routledge companion to contemporary brand management
,
(pp. 524-535)
.
2016
Persistent link: https://www.econbiz.de/10011515473
Saved in:
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