Measuring the market performance of brands : applications in brand management
Jaywant Singh and Mark Uncles
| Year of publication: |
2016
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|---|---|
| Authors: | Singh, Jaywant ; Uncles, Mark |
| Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 13-31
|
| Subject: | Markenführung | Brand management | Performance-Messung | Performance measurement | Kundenbindung | Customer retention | Markenwert | Brand equity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515338