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~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Kapferer, Jean-Noël"
~subject:"Growth"
~subject:"Luxury goods"
~subject:"Marketing"
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Kapferer, Jean-Noël
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The Routledge companion to contemporary brand management
The journal of brand management : an international journal
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Journal of business research : JBR
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Business horizons
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The journal of product & brand management
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International marketing review
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Journal of brand management: advanced collections
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Journal of personal selling & sales management
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Journal of revenue and pricing management
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Journal of strategic management education : JSME
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Les cahiers de recherche / HEC Paris
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Luxury marketing : a challenge for theory and practice
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Sustainable luxury : managing social and environmental performance in iconic brands
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The brand challenge : adapting branding to sectorial imperatives
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The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
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(pp. 473-491)
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2016
Persistent link: https://www.econbiz.de/10011515466
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