The challenges of luxury branding
Jean-Noël Kapferer
| Year of publication: |
2016
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 473-491
|
| Subject: | Markenführung | Brand management | Luxusgüter | Luxury goods | Konsumgütermarketing | Consumer goods marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515466