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~isPartOf:"The Routledge companion to contemporary brand management"
~source:"econis"
~subject:"Brand architecture"
~subject:"Brand equity"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
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Brand architecture
Brand equity
Business-to-business marketing
Produktentwicklung
Brand management
29
Markenführung
29
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
International marketing
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Internationales Marketing
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Low income
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Markenwert
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New product development
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Niedrigeinkommen
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Performance measurement
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Performance-Messung
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Services marketing
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2014
1
Africa
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Afrika
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Arts
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B-to-B-Marketing
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Brand loyalty
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Consumer behaviour
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Consumer goods marketing
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Corporate reputation
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Customer retention
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Einzelhandel
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Emerging economies
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Financial services
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Singh, Jaywant
2
Baalbaki, Sally
1
Blankson, Charles
1
Graham, Johnny
1
Guzman, Francisco
1
Mudambi, Susan M.
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Roper, Stuart
1
Uncles, Mark
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Wright, Malcolm
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The Routledge companion to contemporary brand management
Journal of business research : JBR
75
The journal of brand management : an international journal
75
Industrial marketing management : the international journal for industrial and high-tech firms
67
SpringerLink / Bücher
36
The journal of product & brand management
34
European journal of marketing : EJM
25
The journal of business & industrial marketing
23
International journal of hospitality management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing intelligence & planning
13
Innovatives Markenmanagement
12
Journal of the Academy of Marketing Science
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
International studies of management and organization
11
Journal of retailing and consumer services
11
Springer Proceedings in Business and Economics
11
Corporate communications : an international journal
9
Journal of strategic marketing
9
The marketing review
9
Asia Pacific journal of marketing and logistics
8
Springer eBook Collection
7
Tourism management : research, policies, practice
7
Corporate reputation review : an international journal
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
International marketing review
5
Journal of air transport management
5
Journal of business-to-business marketing
5
Journal of marketing communications
5
Journal of retailing
5
Qualitative market research : an international journal
5
Research
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Working paper series / Bradford University School of Management
5
AMS review : official publication of the Academy of Marketing Science
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
European journal of marketing
4
Gabler Edition Wissenschaft
4
Harvard business review : HBR
4
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ECONIS (ZBW)
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Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
2
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
3
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
4
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
5
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
6
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
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