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~isPartOf:"The Routledge companion to contemporary brand management"
~source:"econis"
~subject:"Brand equity"
~subject:"Brand management"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
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Brand equity
Brand management
Business-to-business marketing
Produktentwicklung
Markenführung
29
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
International marketing
2
Internationales Marketing
2
Low income
2
Markenwert
2
New product development
2
Niedrigeinkommen
2
Performance measurement
2
Performance-Messung
2
Services marketing
2
2014
1
Africa
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Afrika
1
Arts
1
B-to-B-Marketing
1
Brand architecture
1
Brand loyalty
1
Consumer behaviour
1
Consumer goods marketing
1
Corporate reputation
1
Customer retention
1
Einzelhandel
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Emerging economies
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Financial services
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Aufsatz im Buch
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English
29
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Singh, Jaywant
3
Baalbaki, Sally
1
Baines, Paul
1
Bang, Nguyen
1
Biswas, Dipayan
1
Blankson, Charles
1
Bonsu, Samuel K.
1
Borel, Laurence-Helene
1
Brodie, Roderick J.
1
Brunk, Katja H.
1
Burt, Steven
1
Bühler, André W.
1
Chadwick, Simon
1
Christodoulides, George
1
Coffie, Stanley
1
Dall'Olmo Riley, Francesca
1
Darley, William
1
Darmoe, Joseph
1
Devlin, James
1
Garg, Shivani
1
Godefroit-Winkel, Delphine
1
Graham, Johnny
1
Gupta, Suraksha
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
Hemsley-Brown, Jane
1
Iyer, Pramod
1
Jeon, Sua
1
Kalafatis, Stavros
1
Kapferer, Jean-Noël
1
Kerrigan, Finola
1
Lannoy, Camille
1
Lindgreen, Adam
1
Maon, François
1
Melewar, T. C.
1
Mortimore, Roger
1
Mudambi, Susan M.
1
Nufer, Gerd
1
O'Reilly, Daragh
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The Routledge companion to contemporary brand management
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
258
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
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1
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
2
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
3
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
4
Brand valuation : principles, applications and latest developments
Salinas, Gabriela
- In:
The Routledge companion to contemporary brand management
,
(pp. 48-67)
.
2016
Persistent link: https://www.econbiz.de/10011515363
Saved in:
5
Strategic brand alliances : research advances and practical applications
Singh, Jaywant
;
Quamina, La Toya
;
Kalafatis, Stavros
- In:
The Routledge companion to contemporary brand management
,
(pp. 120-135)
.
2016
Persistent link: https://www.econbiz.de/10011515382
Saved in:
6
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
7
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
8
Brand building via integrated marketing communications
Darley, William
- In:
The Routledge companion to contemporary brand management
,
(pp. 201-217)
.
2016
Persistent link: https://www.econbiz.de/10011515395
Saved in:
9
Sensory aspects of branding
Biswas, Dipayan
- In:
The Routledge companion to contemporary brand management
,
(pp. 218-227)
.
2016
Persistent link: https://www.econbiz.de/10011515396
Saved in:
10
Building brand via corporate social responsibility
Lindgreen, Adam
;
Maon, François
;
Vallaster, Christine
- In:
The Routledge companion to contemporary brand management
,
(pp. 228-254)
.
2016
Persistent link: https://www.econbiz.de/10011515397
Saved in:
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