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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand"
~subject:"Business-to-business marketing"
~subject:"Services marketing"
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Brand
Business-to-business marketing
Services marketing
Brand management
29
Markenführung
29
Markenartikel
4
Brand image
3
Markenimage
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Brand equity
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
International marketing
2
Internationales Marketing
2
Low income
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Markenwert
2
New product development
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Performance measurement
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Performance-Messung
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2014
1
Africa
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Afrika
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Arts
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B-to-B-Marketing
1
Brand architecture
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Brand loyalty
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Consumer behaviour
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Consumer goods marketing
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Corporate reputation
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Customer retention
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Einzelhandel
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Emerging economies
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Financial services
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English
7
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Blankson, Charles
1
Brodie, Roderick J.
1
Dall'Olmo Riley, Francesca
1
Devlin, James
1
Graham, Johnny
1
Hamzaoui-Essoussi, Leila
1
Kerrigan, Finola
1
Mudambi, Susan M.
1
O'Reilly, Daragh
1
Papadopoulos, Nicolas G.
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Rojas-Mendez, José I.
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The Routledge companion to contemporary brand management
Journal of business research : JBR
256
The journal of brand management : an international journal
244
The journal of product & brand management
197
Journal of retailing and consumer services
144
Industrial marketing management : the international journal for industrial and high-tech firms
75
European journal of marketing : EJM
58
SpringerLink / Bücher
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
Journal of strategic marketing
43
Marketing intelligence & planning
40
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
European journal of marketing
29
Journal of marketing
29
The journal of consumer marketing
28
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Cogent business & management
24
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
The journal of business & industrial marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
Qualitative market research : an international journal
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
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ECONIS (ZBW)
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1
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
2
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
4
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
5
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
6
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
7
Branding financial services
Devlin, James
- In:
The Routledge companion to contemporary brand management
,
(pp. 524-535)
.
2016
Persistent link: https://www.econbiz.de/10011515473
Saved in:
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