Arts branding
Year of publication: |
2016
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Authors: | O'Reilly, Daragh ; Kerrigan, Finola |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 448-457
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Subject: | Kunst | Arts | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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