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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Business-to-business marketing"
~subject:"International marketing"
~subject:"Markenartikel"
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Business-to-business marketing
International marketing
Markenartikel
Brand management
29
Markenführung
29
Brand
4
Brand image
3
Markenimage
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Brand equity
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
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Internationales Marketing
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Low income
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Markenwert
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New product development
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Produktentwicklung
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Services marketing
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2014
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Africa
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Afrika
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Arts
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B-to-B-Marketing
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Brand architecture
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Brand loyalty
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Consumer behaviour
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Consumer goods marketing
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Customer retention
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Einzelhandel
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Emerging economies
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Financial services
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Finanzdienstleistung
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Firmenimage
1
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English
6
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Blankson, Charles
1
Dall'Olmo Riley, Francesca
1
Garg, Shivani
1
Graham, Johnny
1
Gupta, Suraksha
1
Hamzaoui-Essoussi, Leila
1
Kerrigan, Finola
1
Mudambi, Susan M.
1
O'Reilly, Daragh
1
Papadopoulos, Nicolas G.
1
Rojas-Mendez, José I.
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Sharma, Kavita
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The Routledge companion to contemporary brand management
Journal of business research : JBR
265
The journal of brand management : an international journal
253
The journal of product & brand management
204
Journal of retailing and consumer services
141
Industrial marketing management : the international journal for industrial and high-tech firms
76
SpringerLink / Bücher
63
European journal of marketing : EJM
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
45
Journal of strategic marketing
43
Marketing intelligence & planning
43
International marketing review
42
Journal of international marketing
36
Journal of marketing communications
34
Journal of international consumer marketing
33
Marketing letters : a journal of research in marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of hospitality management
30
Journal of marketing
30
The journal of consumer marketing
30
European journal of marketing
28
Journal of global marketing
27
Brands and branding
26
Business horizons
26
Journal of promotion management : JPM
26
Journal of promotion management : innovations in planning and applied research
26
Journal of the Academy of Marketing Science
26
Journal of fashion marketing and management
25
Journal of marketing management : MM
25
Cogent business & management
24
International journal of consumer studies
24
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International journal of market research
22
Journal of retailing
22
Qualitative market research : an international journal
22
The journal of business & industrial marketing
22
Business history
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
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ECONIS (ZBW)
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1
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
2
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
4
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
5
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
6
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
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