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~isPartOf:"The SAGE handbook of marketing ethics"
~person:"Deshpande, Sameer"
~person:"Kubacki, Krzysztof"
~person:"Peattie, Sue"
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The SAGE handbook of marketing ethics
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Segmentation in social marketing : process, methods and application
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Ethics of social marketing and non-profit/charity marketing
Kubacki, Krzysztof
;
Szablewska, Natalia
- In:
The SAGE handbook of marketing ethics
,
(pp. 248-258)
.
2021
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