Ethics of social marketing and non-profit/charity marketing
Krzysztof Kubacki and Natalia Szablewska
| Year of publication: |
2021
|
|---|---|
| Authors: | Kubacki, Krzysztof ; Szablewska, Natalia |
| Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 248-258
|
| Subject: | Social Marketing | Social marketing | Marketing | Ethik | Ethics | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012306070