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~isPartOf:"The SAGE handbook of social media marketing"
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Barreto, Ana Margarida
1
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1
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Dahl, Stephan
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Dineva, Denitsa
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Faupel, Ulya
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The SAGE handbook of social media marketing
Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
37
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
29
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
22
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
22
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
20
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
20
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
19
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
19
Information diffusion management and knowledge sharing ; volume 2
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Organizations and social networking : utilizing social media to engage consumers
15
The Routledge companion to digital consumption
15
Web 2.0 : the business model
15
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
14
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
14
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
14
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
14
Social media listening and monitoring for business applications
14
Strategic customer relationship management in the age of social media
14
Consumer psychology in a social media world
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
12
Social-Media-Handbuch : Theorien, Methoden, Modelle
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
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1
From global activism to knowledge-sharing with colleagues : a typology of online communities
Dahl, Stephan
;
Barreto, Ana Margarida
- In:
The SAGE handbook of social media marketing
,
(pp. 72-87)
.
2022
Persistent link: https://www.econbiz.de/10013368513
Saved in:
2
Social media research using big data : types, techniques, and technologies
Lynn, Theo
;
Rosati, Pierangelo
- In:
The SAGE handbook of social media marketing
,
(pp. 91-109)
.
2022
Persistent link: https://www.econbiz.de/10013368514
Saved in:
3
Social contagion and virality in online networks
Curmi, Franco
- In:
The SAGE handbook of social media marketing
,
(pp. 146-160)
.
2022
Persistent link: https://www.econbiz.de/10013368519
Saved in:
4
Eye tracking as a research method for social media
Roemer, Ellen
;
Thalmann, Julia Kristin
;
Faupel, Ulya
; …
- In:
The SAGE handbook of social media marketing
,
(pp. 161-180)
.
2022
Persistent link: https://www.econbiz.de/10013368569
Saved in:
5
Geopolitical overview of social media platforms : from Beijing to Berlin
Baumann, Sabine
- In:
The SAGE handbook of social media marketing
,
(pp. 183-204)
.
2022
Persistent link: https://www.econbiz.de/10013368571
Saved in:
6
The social shopping movement in China : from TaoBao to WeChat
Zhou, Wenkai
- In:
The SAGE handbook of social media marketing
,
(pp. 205-220)
.
2022
Persistent link: https://www.econbiz.de/10013368572
Saved in:
7
Social media data in digital placemaking
Keegan, Brendan James
;
Schifanella, Rossano
- In:
The SAGE handbook of social media marketing
,
(pp. 221-232)
.
2022
Persistent link: https://www.econbiz.de/10013368573
Saved in:
8
A typology of brand-related content on social media
Gross, Jana
- In:
The SAGE handbook of social media marketing
,
(pp. 263-275)
.
2022
Persistent link: https://www.econbiz.de/10013368577
Saved in:
9
Memes: interactive creative intertextuality on social media
Laskin, Alexander V.
;
Laskin, Yasha A.
- In:
The SAGE handbook of social media marketing
,
(pp. 307-319)
.
2022
Persistent link: https://www.econbiz.de/10013368581
Saved in:
10
Firm strategies for one-on-one exchanges with customers in social media
Hewett, Kelly
;
Hoornaert, Steven
;
Meire, Matthijs
- In:
The SAGE handbook of social media marketing
,
(pp. 358-372)
.
2022
Persistent link: https://www.econbiz.de/10013368584
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