The social shopping movement in China : from TaoBao to WeChat
Year of publication: |
2022
|
---|---|
Authors: | Zhou, Wenkai |
Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 205-220
|
Subject: | Einkaufsverhalten | Shopping behaviour | Online-Handel | Online retailing | Social Web | Social web | China |
-
The end of shops : social buying and the battle for the customer
Molenaar, Cor, (2013)
-
Holsing, Christian, (2012)
-
Xu-Priour, Dong-Ling, (2014)
- More ...
-
Contextual influences on marketing and consumerism : an East Asian perspective
Zhou, Wenkai, (2021)
-
Make the apps stand out : discoverability and perceived value are vital for adoption
Jiang, Ling, (2021)
-
Liu, Ran, (2021)
- More ...