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~isPartOf:"The SAGE handbook of social media marketing"
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The SAGE handbook of social media marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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European Journal of Marketing
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European journal of marketing : EJM
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Journal of retailing
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Journal of Consumer Research
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Telecommunications Policy
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Creativity and Innovation Management
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Does marketing need reform? : fresh perspectives on the future
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Foundations and trends in marketing : FTMKT
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Journal of Economic Psychology
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Landmark dissertations in Women's Studies series
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Legends in marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Consumer ties and social media consumer culture in social media networks
Akdevelioglu, Duygu
;
Venkatesh, Alladi
- In:
The SAGE handbook of social media marketing
,
(pp. 58-71)
.
2022
Persistent link: https://www.econbiz.de/10013368512
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