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~isPartOf:"The SAGE handbook of social media marketing"
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Social Web
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Social web
18
Internet marketing
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Online-Marketing
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Business ethics
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Influencer
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Marketing
2
Unternehmensethik
2
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Barreto, Ana Margarida
1
Baumann, Sabine
1
Breitsohl, Jan
1
Curmi, Franco
1
Dahl, Stephan
1
Dineva, Denitsa
1
Faupel, Ulya
1
Garrity, Carolyn Popp
1
Gaylard, Aisling Keenan
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Gorea, Irina
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Gross, Jana
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Hewett, Kelly
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Hoornaert, Steven
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Hübner, Maike
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Laskin, Alexander V.
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Lynn, Theo
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Meire, Matthijs
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Roemer, Ellen
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Rosati, Pierangelo
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Schifanella, Rossano
1
Schultz, Carsten D.
1
Sutherland, Karen
1
Thalmann, Julia Kristin
1
Torres, Ann M.
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Zhou, Wenkai
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The SAGE handbook of social media marketing
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
127
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
92
Business horizons
90
International journal of advertising : the review of marketing communications
86
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
73
Journal of marketing management : MM
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
59
Journal of organizational computing and electronic commerce
57
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ECONIS (ZBW)
18
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1
From global activism to knowledge-sharing with colleagues : a typology of online communities
Dahl, Stephan
;
Barreto, Ana Margarida
- In:
The SAGE handbook of social media marketing
,
(pp. 72-87)
.
2022
Persistent link: https://www.econbiz.de/10013368513
Saved in:
2
Social media research using big data : types, techniques, and technologies
Lynn, Theo
;
Rosati, Pierangelo
- In:
The SAGE handbook of social media marketing
,
(pp. 91-109)
.
2022
Persistent link: https://www.econbiz.de/10013368514
Saved in:
3
Social contagion and virality in online networks
Curmi, Franco
- In:
The SAGE handbook of social media marketing
,
(pp. 146-160)
.
2022
Persistent link: https://www.econbiz.de/10013368519
Saved in:
4
Eye tracking as a research method for social media
Roemer, Ellen
;
Thalmann, Julia Kristin
;
Faupel, Ulya
; …
- In:
The SAGE handbook of social media marketing
,
(pp. 161-180)
.
2022
Persistent link: https://www.econbiz.de/10013368569
Saved in:
5
Geopolitical overview of social media platforms : from Beijing to Berlin
Baumann, Sabine
- In:
The SAGE handbook of social media marketing
,
(pp. 183-204)
.
2022
Persistent link: https://www.econbiz.de/10013368571
Saved in:
6
The social shopping movement in China : from TaoBao to WeChat
Zhou, Wenkai
- In:
The SAGE handbook of social media marketing
,
(pp. 205-220)
.
2022
Persistent link: https://www.econbiz.de/10013368572
Saved in:
7
Social media data in digital placemaking
Keegan, Brendan James
;
Schifanella, Rossano
- In:
The SAGE handbook of social media marketing
,
(pp. 221-232)
.
2022
Persistent link: https://www.econbiz.de/10013368573
Saved in:
8
A typology of brand-related content on social media
Gross, Jana
- In:
The SAGE handbook of social media marketing
,
(pp. 263-275)
.
2022
Persistent link: https://www.econbiz.de/10013368577
Saved in:
9
Memes: interactive creative intertextuality on social media
Laskin, Alexander V.
;
Laskin, Yasha A.
- In:
The SAGE handbook of social media marketing
,
(pp. 307-319)
.
2022
Persistent link: https://www.econbiz.de/10013368581
Saved in:
10
Firm strategies for one-on-one exchanges with customers in social media
Hewett, Kelly
;
Hoornaert, Steven
;
Meire, Matthijs
- In:
The SAGE handbook of social media marketing
,
(pp. 358-372)
.
2022
Persistent link: https://www.econbiz.de/10013368584
Saved in:
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